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Online dating sites: The technology behind the attraction

Posted by: funnytodd   
November 25th,

Ever wonder exactly exactly exactly what capabilities eHarmony, a lot of Fish, and We peek beneath the covers at online internet dating sites.

When Joe wished to find love, he looked to technology.

As opposed to go out in pubs or hope that random times exercised, the 34-year-old aerospace engineer signed up for, an on-line relationship service that utilizes detailed profiles, proprietary matching algorithms and a tightly managed communications procedure to simply help people find their perfect true love.

More than a period that is three-month autumn, Joe discovered 500 those who did actually fit their requirements. He initiated experience of 100 of them, corresponded with 50 and dated three before choosing the right match. He is now cheerfully in a relationship, and although he had been skeptical in the beginning, he states advanced played a huge part inside the success.

(check my blog out for lots more information on how Joe got your ex, high-tech design.)

Web internet dating sites are the love devices associated with internet, and they are big company. eHarmony and comparable internet sites received 22.1 million unique visitors during just one single thirty days, December 2008, based on comScore Media Metrix.

And unlike many social networking websites, they really earn money — the most truly effective sites make hundreds of millions each year, mostly in membership charges.

These internet dating services run on a wondering mixture of technology, technology (some express pseudoscience), alchemy and marketing. Beneath the covers, they combine big databases with company intelligence, emotional profiling, matching algorithms and a number of communications technologies (is the online avatar prepared for just a little digital relationship?) to suit up lonely singles — and also to convert one-time visitors into spending monthly customers. Read the rest of this entry »